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The
European Advertising In Games Forum brings together advertising agencies,
leading brands, game companies and technology companies safe-trading.org.my/IQ_Option_X_apk_download for the
first time. The forum identifies and examines the opportunities and
pitfalls in the use of advertising in video games and provides a
unique assessment of the driving forces that are shaping this
market. The huge
growth in game playing audiences among key demographics offers a new
and an unprecedented opportunity for agencies to connect brands with
content savvy consumers. The conference program features pioneers
and practitioners from both the agency/client and game developer
perspectives and will provide critical information on how
advertising can add realism and revenue for new games and offers
insights on the range of options and ROI available when considering
games as a new medium.
Speakers include:
Alex Chapman, Partner, Briffa
Brandon Berger, Senior Strategist, Ogilvy One
Crawford Christie, MD Arkenford
Ed Bartlett, VP Publishing, IGA Partners
Maryam Bazargan, Managing Director, New Street Media
Guy Bendov, Founder, Double Fusion
Henry Piney, Vice President International, Nielsen Entertainment
Ian Baverstock, Director of Business Development, Kuju
Ian Bogost, Researcher and Developer, Georgia Institute of
Technology, Persuasive Games
Jason Kingsley, Co-Founder and CEO, Rebellion group
Jonathan Epstein, Agent, United Talent Agency
Julian Ireland, Communications Director, Hive Partners
Justin Townsend, IGA Worldgroup, CEO
Matt Davies, Director of Business Development, Codemasters
Michael Nutley, Editor, New Media Age
Nicholas Lovell, Director, Lodestar Partners
Nick Parker, MD Parker Consulting
Sean Dromgoole iqoption x, CEO, Gamevision
Shawn McMichael, Group Product Manager, Microsoft Casual Games
Steve Schlenker, Managing Partner, DN Capital
Stuart Dinsey, Owner / Publisher, MCV / Intent Media
Facts and Figures:
With 250 million computer and video game units
sold in 2004, and over $25 billion in revenues, the electronic gaming sector is
now the fastest growing sector in the entertainment industry.
The average age of a console game is now 29, with
an above-average education and income. It�s no longer about kids in their
bedrooms, games are taking media time and awareness directly from TV viewership.
In 2004, TV viewership declined by 12% in the
target group of males 18-34 years old while, at the same time, this group spent
20% more time playing games. Nielsen
The fastest growing media segments in 2006 will
be videogame advertising (40%), online advertising (27%), movie screen
advertising (25%), branded entertainment (18%), local/regional cable television
(12.8%) and custom publishing (10%), whereas TV ad spend will actually decline.
Jack Myers Media Business Report
3/4 of households with a male www.safe-trading.org.my/IQ_Option_X_apk_download age 8-34 own at
least one videogames console. Nielsen
Independent tests by companies such as Nielsen
Entertainment show that recall of ads in games is as high as 60% thanks to the
immersive and interactive game environments they are placed in.
Register now online for �195
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